The consultancy
Senior expertise.
Boutique by design.
Papaya Pulse is the marketing consulting practice of Xorika GmbH, built for companies that need experienced thinking and hands-on execution without the layers of a traditional agency.

01
Senior by default
You work directly with experienced marketing leadership, not a rotating junior team.
02
Strategy and execution together
We understand both sides of the table — developing the strategy and making sure the work actually gets delivered.
03
Built around the brief
We keep the core team deliberately small and add specialist capacity when the scope requires it.

Leadership
Led by Eszter Rab
Our expertise has been shaped inside global brands and agencies across beauty, fashion, FMCG and consumer marketing. We understand both sides of the table — developing the strategy and making sure the work actually gets delivered.
Papaya Pulse is led by Eszter Rab, whose 10+ years of marketing experience span L’Oréal, Triumph International and Saatchi & Saatchi / P&G across client and agency roles. Together with Xorika’s technology and AI capabilities, Papaya Pulse brings marketing expertise, execution and modern technology under one company.
- P&G
- Saatchi & Saatchi
If it doesn’t make a pulse, don’t ship it.
Tell us about your challenge. We’ll be in touch within 24 hours.