A marketing practice of Xorika GmbH
Brand, campaigns and commerce with a pulse.
Papaya Pulse is a boutique marketing consultancy of Xorika GmbH, helping beauty, fashion, FMCG and lifestyle brands turn strategy into campaigns, launches, content and commerce that deliver.
What we do
- Brand Strategy & PositioningClear positioning, portfolio thinking and go-to-market direction that give…
- Integrated CampaignsIntegrated campaign strategy and execution across channels, teams and…
- E-commerce & Digital ContentE-commerce strategy, product storytelling and digital content built to…
- Insights & OptimizationConsumer, market and performance insight translated into better marketing…
- Marketing Project LeadershipSenior project leadership that keeps teams, agencies, suppliers and…
- AI-assisted MarketingGenerative AI used as a practical marketing tool —…
Experience includes
Experience shaped by leading global brands
10+ years across beauty, fashion, FMCG and international marketing.
- P&G
- Saatchi & Saatchi
- of senior marketing expertise
- 10+years
- launches & promotional actions
- 71
- websites localized
- 38
- videos produced
- 165
Why Papaya Pulse
Good marketing should do more than look good. It should move something.
A strong brand creates recognition. A strong campaign creates momentum. Strong execution turns both into business results.
Papaya Pulse brings strategy and execution together. We work across brand strategy, integrated campaigns, product launches, e-commerce, content and marketing project leadership — from the first brief through production, rollout and optimization.
We are senior-led, hands-on and deliberately flexible. Depending on the project, we work as an extension of your marketing team or bring together the right specialists around the brief.
About usExpertise
Where strategy becomes action.
01Brand Strategy & Positioning
Market insight, positioning and go-to-market direction that give brands a clear place to play and a consistent way to show up.
02Integrated Campaigns
Campaign strategy and execution across digital, social, influencer, CRM, e-commerce, retail and local markets.
03E-commerce & Digital Content
E-commerce strategy, product storytelling and digital content designed to improve customer experience and commercial performance.
04Insights & Optimization
Consumer, market and performance insights translated into sharper decisions, stronger campaigns and better-performing content.
05Marketing Project Leadership
Senior project leadership across agencies, suppliers, internal teams and markets — from brief to rollout.
06AI-assisted Marketing
Generative AI used selectively to accelerate content development, visual exploration and marketing workflows — always under human direction.
Xorika GmbH
Boutique attention.
Company-backed delivery.
Papaya Pulse is the marketing consulting practice of Xorika GmbH, a Swiss consulting company combining marketing, technology and AI expertise.
That structure gives our clients the flexibility of a boutique consultancy with the reliability and scalability of an established company — from focused marketing projects to larger assignments requiring additional specialist capacity.
If it doesn’t make a pulse, don’t ship it.
Tell us about your challenge. We’ll be in touch within 24 hours.